Identification Through Metaphor in the Harry Potter Alliance's (HPA) Darfur Campaign

By: Ashley Hinck (University of Wisconsin, Madison)

The Harry Potter Alliance (HPA) is an activist organization, which applies lessons from Harry Potter to our real world today. The most extensive campaign has been the 2007-2008 Darfur campaign. Through metaphoric criticism, I identify three main metaphors the HPA uses in their Darfur campaign and offer a view on the HPA's group identification and persuasive appeals using a combination of Burke's terministic screen and identification.